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Generation Y

Getting ahead in the workplace. By Dr. Carina Paine Schofield

If you were born after 1981, you are part of the much hyped 'Generation Y'.  You're either in it, or out of it, but either way, you can't ignore it.  Dr. Carina Paine Schofield, Research Fellow at Ashridge Business School, recently completed an inter-generational study examining both the attitudes of and towards Generation Y.  Here she shares some of the research findings and gives insights and pointers to maximise the potential of those who are Generation Y, and those working alongside them.

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